For the 6th consecutive year, pjur group’s sales team supported Calvista’s ADULTEX, Adult Trade Exhibition, in Australia. Calvista, Australia’s largest adult distributor had, together with a selection of international manufacturers, invited 160 chosen retailers for an exclusive 3-days trade show in the famous wine country Hunter Valley.

pjur group introduced its new pjur® med series to the Australian trade and hit the mark. Five new lubricants and three stimulation products, all with selected natural ingredients and formulations for hypersensitive skin were eagerly received and it was confirmed that this is what the market had long been waited for. The modern lifestyle- products come at the perfect moment to fulfill health-conscious customers’ demand for intimate products that provide safety & pleasure at the same time.

pjur group had conducted a consumer survey and could confirm the product’s design beforehand, thus providing a certain measure of guarantee to retailers as to the success of the sales of these new products.

“We come back from the trade show with a very good feeling. The extensive and intensive product development of our pjur med series confirms itself in the positive feedback we had from the trade. With the pjur med series we again introduced compelling products of medical quality to the market. Not just us but also our distributor is convinced that the innovative combination of modern lifestyle, naturalness and safety will bring new impulses to our trade partners and their sales.’’

In addition to the pjur® med products, pjur group introduced with its ‘’Deco Set’'- an elaborate presentation concept. The decoration set contains of different displays and decoration items and is provided to the retailers free of charge. Efficient and handy, this is eye-catching and decorative POS material.

’’Every shop that had the pjur® shop-in-shop system installed, confirmed a considerable increase in sales. The ‘’Deco Set’’ now offers a further possibility to prominently display pjur® products in a smaller format and it allows for the brand to be placed in several different areas of the store – whatever is best for the individual shop concepts.”

But pjur® had still more to offer. Not only did they present their goods in an inviting all black and yellow lounge style booth but on a large screen a trailer showed pjur® products in the context of the charming and sensuous image-world, attracting great attention from the audience.

Another highlight was the limited edition pump bottles which will be available on the occasion of the company’s 15 th anniversary. For a short time only, the best-selling pjur Original and pjur Woman 100 ml products will be available in a handy pump bottle, allowing a single-handed application and easy dosage.

pjur®’s newest addition to its portfolio is the Cult Ultra Shine Spray. This new shining spray for rubber, latex and leather clothing was extremely well received and people liked its fine spray mist and the fact that it does not contain any aerosols.

pjur group also presented its products and novelties in an interesting and informative Power Point Presentation and while customers enjoyed a welcome cocktail, they learned about the best way to sell pjur® products to end consumers.

Calvista’s Adultex fair was yet again a great success and they offered their customers a wonderful all-inclusive package and an attractive surrounding to learn about the industry’s latest novelties.