The new look of premium brand pjur is also key on the erotica fair on April 23 and 24 in Cologne. Visitors at the company’s stand A 106 will see some of the new images with high lifestyle character. The new visuality is aiming at communicating more directly with the consumer and in a more emotional way. “It’s important to us to deal with the subject in a charming, self-confident way which is still seductive – because this is how we see our brand”, says Alexander Giebel, CEO pjur group Luxembourg.

For its marketing communication, the worldwide operating pjur group has created a new slogan “elements of love”. “Love is limitless, individual and multifaceted, like the lubricants from pjur. No matter what the preference is – pjur products go hand in hand with good sex, the best thing in the world, after all.” The message is at present delivered to 56 countries worldwide. The varity of products will be shown on the erotica fair.