pjur med products were the novelty at the erotika trade fair in Cologne / pjur group launches 8 new formulations with natural content and preservatives to market / "pure & natural "- now also in the erotic"

The new pjur med series convinced all trade visitors at the pjur fair booth during the "erotika 2010” in Cologne. Altogether 8 lubrication and stimulation products with natural content and preservatives were presented by the pjur team as completely new formulations of the pjur product assortment. Therewith pjur responds on market developments and the desire of many consumers for more naturalness.

People are starting to pay more and more attention to aspects such as natural ingredients and mucous membrane compatibility when making a purchasing decision – even with erotic products. Something that has been considered within the product development in other areas, pjur encounters with the pjur med products an unoccupied niche in the erotic branch. This is why the natural lubricant and stimulation products of the pjur med series offer a high level of safety because of pharmaceutically pure ingredients with medical grade standard and a strong tendency toward skin care. Alexander Giebel, CEO and founder of the pjur group Luxemburg, said:

“The traders confirmed us, that the combination of modern lifestyle, naturalness and safety became increasingly important for consumers, more than ever before. The considerable broadening of the product advantages will drive a large number of experienced consumers to switch their product choice to pjur med, and at the same time, appeal to new target groups. These products could appeal to potential customers, who may never have visited an adult store before. “

Many traders used the possibility to step into the 30qm pjur booth and to test the new pjur med products by feeling it with a drop on the finger. The feedback was unanimous; everyone confirmed an extraordinary long-lasting gliding feeling without getting sticky for all water-based lubricants - very closed to the attributes of the silicon-based lubricants.

With pjur med Premium glide the new series contains also a complete new silicone formulation. Noticeably softer and slippery, because of the increase of two high-quality silicones in that formulation. This more comprehensive formulation was one of the favorite products of many traders.

The pjur med series also includes highly effective sprays- for HER & HIM. These are stimulation sprays that combat virility problems or just to stimulate female desire, and delay-sprays, which are used against premature ejaculation.

In addition to the pjur med products, pjur group introduced with its ‘’Deco Set’'- an elaborate presentation concept products. The decoration set contains of different tester & sales display and decoration items and is provided to the retailers free of charge. The tester display contains a 100ml tester bottle so every consumer could test the product by feeling a drop on the finger. The associated Tissue-Box has found many fans besides its original use within the displays and was quickly spread over the whole trade fair booths.

Efficient and handy, this is eye-catching and decorative POS material supporting the consumer in its purchase and the retailers with the launch of the new products. Everything is available in white for the new pjur med series and in black for the classical pjur product range.

The pjur sales team did not only present their goods in an inviting all to the black and yellow lounge style booth but on a large screen a trailer showed pjur products in the context of the charming and sensuous image-world, attracting great attention from the audience.

More information under www.pjurmed.com