pjur’s sales partner in Mexico, Hernando Cortes from Pharma Sanita S.A., is presenting the pjur product range at the new “elements of love” shop in a very exclusive location in Cuernavaca, a city of 1.8 million people, situated south of Mexico City.
The shop’s opening was a hot topic among the media, and a very unusual event in itself. Many curious and interested people came to visit the erotic shop which boasts the best and most extensive range of the No. 1 lubricant. The new shop, with parquet floors, high-quality presentation areas and an attractive design, is very impressive. The theme of eroticism is addressed in such a charming and stylish ambiance that it appeals to visitors of every age and target group. They feel comfortable and don’t have to be embarrassed about looking at the products exhibited in the spacious retail area. Everything is displayed very sensuously and alluringly. This meant pjur and the new “elements of love” shop had a very big media presence, because it is not every day that something like this happens in the city located halfway to Acapulco. Various radio programmes reported continuously on the event.
Congratulations to Hernando for his co-operation in this very successful venture.

pjur supports the “La Rona Enamorhada” theatre play in which the leading actor, Darion T. Pie, examines the secrets of sex.
With its analyses of love, sex and infatuation, the show entertains the audience on the one hand, while also prompting them to reflect on these topics. It was in 1991 that the actor Darion T. Pie first played the role of this character, which was originally played by one of the best known and highly honoured actresses in Mexico, Maria Felix. “Enamorhada” is a coinage which does not exist in the Mexican dialect, but which could be translated as “Fairy of Love”. Darion, an actor known for plays which address certain issues from an extremely critical and analytical angle, loves the chance to get his audience to ponder things. A very entertaining play accompanied by live music from Nahum Carmona.
pjur’s sales partner in Mexico, Hernando Cortes from Pharma Sanita S.A., presented the pjur product innovations, as well as the regular range, at well-designed booth at the Erotica trade fair in Mexico City.




