Successful trade-fair presentation at the SEXPO in Brisbane, Australia
As main sponsor of the SEXPO, Sexuality and Adult Lifestyle Exhibition, pjur group Luxembourg nails down a solid place at the international biggest fairs of the erotic industry. The SEXPO fairs 2010 take place in several major cities of Australia, New Zealand and South Africa and mobilize 50.000 visitors in 4 fair days. The fair concept contains besides numerous promotions in online and print range also an intensive coverage in famous branch magazines and on TV. The SEXPO achieves international exhibitors, regional stockists and end-consumer. Latter can inform oneself of current erotic products and get an attractive entertainment program for a moderate entrance fee.
From march the 4th to march the 7th SEXPO took place in Brisbane, Australia, where the sales team of the pjur group journeyed to. Altogether 100 international exhibitors were represented with their products at the fair stands.
“We see in the SEXPO fairs a professional, well elaborated platform to meet personally our international B2B- customers. We have faith in the concept, because besides many innovative promotions it also affords an attractive profile to the fair visitor. The fair has profiled on some locations and the big rush here in Brisbane confirms the concept’’, says Alexander Giebel, CEO and founder of the pjur group Luxembourg.
Besides the trader’s day thousands of end consumer flocked on three days to the fair, to get information about the diversified product assortment of the erotic industry. The pjur team was particularly inquired in these days and utilized locally the opportunity to talk to the traders and get an idea of the end consumer.
“The topic erotic is admitted frankly and interestedly in Australia. We obtained a very positive feedback and account this as confirmation of our work. We can say, that pjur Down Under has got a solid place in the market’’, verifies Alexander Giebel further.