pjur group once again attended the Venus show in Berlin, this year taking place from the 16th to the 19th of October, with a newly conceived exhibition stand in the trade area. The Venus show is the most important commercial erotic fair for the European market. 383 exhibitors from 36 countries presented their novelties and trends to an interested audience.
The complete sales team of pjur group, including the sales managers of the UK, U.S., Vietnam and Australian offices, was in Berlin to maintain existing business contacts and to establish new ones.
The design and open construction of the trade show booth harmonised well with the corporate identity of pjur®. A large, yellow disc with a diameter of 5 metres was hung high above the booth allowing visitors to easily recognise pjur®’s booth location from a long distance. Other eye catchers included several large images which were displayed on the booth’s walls and drew attention to the emotional slogan of the brand – “elements of love”.
pjur® showed its entire product portfolio at the Venus show, presenting the products in high quality shop-in-shop systems, the likes of which have been endorsed by countless customers for their perfect, practical use. A tabletop display was used to present the pjur® med CLEAN line, while "Fishbowls" - pjur®’s smallest presentational device - showcased the popular 4ml tubes. The absolute show-stoppers of the fair were the pjur® sprays: superhero, myspray, analyse me! and BACK DOOR. Since their introduction to the market, these products have been pjur®’s top sellers. You can find more information about the individual products under Products/Stimulation.
The Venus show has a fixed attendance date on the annual trade show calendar of pjur®’s sales team. “Our new fair concept was very well received and the fair was a great success. We are ready for the next Venus show,“ sums up Alexander Giebel, CEO of the pjur group.