„The premiere was successful: Our sales partners showed huge interest in the presentation of our new pjur med products. The number of advance orders beats all our expectations. First product delivery is planned for the beginning of 2010“, this is how Alexander Giebel, CEO and founder of pjur group, summarizes this year’s participation at the „Venus“ fair.

The fair presentation was focused on the new pjur med line which will complement the successful core range of pjur products. The line, among other factors, orientates itself on the criteria for natural cosmetics. The 13 new products have the potential to attract new consumer groups: They are especially aiming at modern, health conscious consumers preferring natural products but also looking for the safety of quality brands. This as well as CE-certificates are especially relevant for products coming in contact with intimate areas of the body. The range consists of six categories: organic water-based lubricants; new silicone-based lubricants for hypersensitive skin and mucous membranes; stimulation and delay sprays with natural ingredients; condoms; vibration rings and cleaning products.

„Obviously, the potential to attract new consumer groups convinced shop owners. Many of them already know pjur med Clean and thereby trust the successful pjur med quality”, said Giebel. “Although the fair registered fewer visitors than in former years, this hasn’t really had any negative impact on our results.”

Everybody who missed pjur at the „Venus“in Berlin can get more information about the new pjur med series at: pjur group Luxembourg, phone: +352 74 89 89 or via e-mail: info@pjur.com.