pjur group back at this year's “X' show” in Moscow / pjur continues to expand sales in Russia with latest products and POS materials

This year's “X'show” was held in Moscow from 27 to 30 May. The 9th International Specialized Exhibition X'show is the only one of its kind in Russia to which international business partners travel in order to personally meet with wholesalers and retail traders. Leading companies, including the pjur group, also presented their innovations.

Joining forces with its sales partner „Erotic Fantasy“, the pjur sales team presented the pjur product range on site, together with the latest POS materials. Large emotional images at the 45-sq-m booth invited the visitors to learn more about the innovations. The “pjur colours” black and yellow were once again featured in the booth design. Many small effects, which the Russian sales department were able to implement in an eye-catching manner, showed the innovations in a favourable light.

The new POS materials were one of the main focuses. A tester display comes as a free additional bonus for the retail market when any pjur products are ordered. It contains a test product (100 ml tester bottle) and a tissue box, and, with its trendy design, will motivate customers to try out the products. A test sample of the product is enough to convince those interested of its quality and effectiveness. Coupled with pjur's new decorative column, the display can positively influence customers' decisions to buy at the checkout area. The pjur tissue boxes were also eye catchers, and very popular among all trade fair participants.

Apart from the products, information material and presentation systems, a trailer shown on a plasma screen also provided attractive visual information on the charming, sensuous world of the pjur products.

“We see the “X'show” as being an exhibition, which has developed further over the years, and therefore become an important trade fair event of the erotic industry in Russia. Our

on-site sales partner was able to present pjur and the 2010 news with a very effective booth design, and therefore extensively inform B2B customers directly. The Russian market continues to be of great interest to pjur, and we will keep developing it with our partner” says Alexander Giebel, CEO and founder of the pjur group Luxembourg.

With over 100 exhibitors, the X'show attracted a lot of attention from more than 15,000 visitors.