Worldwide premiere: pjur group opens up new „loveland“-chain in Vietnam / Five more stores in Asia coming soon / Mile stone in international business

Wasserbillig/Luxembourg – Ho Chi Minh City/Vietnam, March 2009 – With the new „Loveland“-shops in Asia, the worldwide operating pjur group Luxembourg is extending its international business. At the beginning of the year, the first pjur shop worldwide opened up in Vietnam Ho Chi Minh City, five more stores are coming soon, e.g. in Saigon and Hanoi.

The new pjur shop in Ho Chi Minh City is located downtown next door to many international labels. “We are very satisfied with the successful launch of “Loveland”. And our customers appreciate that they now can buy pjur products directly in our shop.”, says Kenny Nguyen, managing director of pjur group Vietnam Ltd..For him, factor of success for “Loveland” in Asia is the fact that the whole shop is designed with the 2008 launched pjur images which are eye-catching, emotional and charming at the same time.

Since January 2007 the pjur group has been operating its own Vietnam office. The launch in Asia of the worldwide first “Loveland”-chain is another mile stone in the expanding international pjur business.

The pjur group Luxembourg develops and distributes innovative health and bodycare products for a more satisfied sexual life. All products – lubricants, products for massage as well as condoms - are „made in Germany“ and distributed in more than 50 countries worldwide. Founded in 1995 with headquarter in Luxembourg, the pjur group operates with its own offices in Great Britain, the United States, Vietnam and Australia