30 Years of Change in Sexuality, Self-Love and Education

Not only has pjur evolved over the past 30 years, but so have the topics of sexuality, self-love, and education. We are all approaching these aspects of love more openly than ever before, paying better attention to ourselves, and there is a much greater acceptance of diverse expressions of sexuality. Information on these topics is now accessible to many more people and is discussed and addressed much more consciously. We’ve done some research on what this means for all of us and how these changes are showing themselves.

• Sexuality in Transition
• Education – Then and Now
• What is Self-Love?
• The Courage to Embrace More Self-Love
• Love Today – Intimacy, Diversity, and Sexual Freedom

Sexuality in Transition

Our sexuality and how we relate to it have already changed a great deal – and they continue to evolve. This isn’t just about sexual behavior, whether young or old, but also about what sexuality means to each of us. Today, even teenagers learn that they have needs they can stand up for and express openly. Likewise, the conversation around sexual needs in older age is becoming more open. No matter your age, the desire for closeness and intimacy exists and deserves to be consciously experienced and embraced. Sexuality is increasingly seen as an essential part of personal wellbeing, even for those not currently in a relationship.

A major driver of this shift has been the internet. For years, it has expanded opportunities to connect with others and explore sexuality in new ways. Various expressions of sexuality are receiving more attention and acceptance, making it easier for people to live their truth – whether asexual, bisexual, heterosexual, or any other form. Sexual orientation can be wonderfully diverse, and that’s something to celebrate!

Today, sexuality is also more closely linked to topics like self-respect, self-esteem, and the search for meaning – giving it far greater significance than in past decades. And sexual education has evolved greatly as well.

Education – Then and Now

The more open approach to sexuality, combined with a wider range of educational resources, allows young people today to develop a very different awareness of sexuality than previous generations. Where once sexual education may have been limited to brief, often awkward school lessons, young people now have many ways to learn about sexuality. Parents often take early responsibility, talking openly at home about what sexuality means, its consequences, and how to approach it responsibly. Sexual education has been part of the school curriculum since 1969 – before that, it was virtually nonexistent.

Sex education itself has evolved considerably. While it used to focus mainly on pregnancy prevention, today it also includes LGBTQIA+ topics and important discussions about sexual violence and consent. This holistic approach ensures children and teens receive as much relevant information as possible. Of course, the internet also plays a big role, giving young people the chance to educate themselves and build confidence around sexuality early on.

Sexuality today is also deeply connected to the concept of self-love. But what exactly is self-love?

What is Self-Love?

More and more, people associate their sexuality with self-love – perhaps because the idea of self-love has gained so much focus in recent decades. At its core, self-love means accepting yourself, appreciating your worth, and treating your body and mind with kindness. When you love yourself, you accept both your strengths and your flaws – and most importantly, you don’t need validation from others. Self-love includes self-acceptance, self-care, appreciation, compassion for oneself, and a strong sense of self-worth. It means forgiving your mistakes, feeling comfortable in your body, caring for yourself, and standing up for yourself. Sadly, this isn’t always easy. But over the past decades, big strides have been made.

Standing up for yourself, your body, and your needs also means knowing your sexual needs, allowing them, and experiencing your sexuality consciously.

The Courage to Embrace More Self-Love

As mentioned, attitudes toward self-love have changed dramatically over the years. What was once often dismissed as selfishness is now recognized as healthy and necessary. Choosing self-love brings many positive effects. When you love yourself, you know your boundaries and assert them. You’re less likely to overwhelm yourself and more able to communicate your needs. This can improve your wellbeing in countless ways: reducing stress and anxiety at work, avoiding toxic relationships, and instead fostering healthy, fulfilling connections that bring happiness.

Self-love strengthens your positive self-image and self-esteem because you know you are valuable and worthy. It also helps you cope better with setbacks, because you’re grounded and self-accepting. A healthy body confidence can even improve your love life, making it more fulfilling. We’ve explored this topic in an earlier blog post.

So, we wholeheartedly encourage you to embrace more self-love – it will positively influence many areas of your life and benefit your intimate relationships as well.

Love Today – Intimacy, Diversity, and Sexual Freedom

All these changes have brought about a transformation that affects how we think, how we love, and how we relate to our sexuality. Showing intimacy openly is no longer taboo, and we proudly share our love and appreciation for our partners. Diversity in sexuality is important and right -everyone loves in their own way, and that’s exactly how it should be. Having the sexual freedom to express your preferences wasn’t always possible, which makes it more important now than ever before.

Sexuality, education, and self-love have all evolved positively over the past decades. People of all ages now know their needs and stand up for them. Over 30 years, pjur has grown alongside these developments, aiming to offer products that meet the individual needs of our diverse customers – including you and your love life.

We look forward to many more years of supporting you and everyone else in enjoying fulfilling sex lives and celebrating their unique sexuality!

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