Normalizelube
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Is foreplay an essential part of the sexual experience for you? If your body needs a little bit of extra attention to warm up, you’re far from alone – for many women, sex is completely off the table without foreplay, and lots of people just can’t get in the mood or aroused enough for sex…
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Have you ever tried stopping stimulation just before you reach orgasm and then starting all over again? It might not sound like the best way to reach that all-important climax – but that’s exactly what “edging” is all about. Read on to find out more about edging, why it can lead to even more intense…
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Voyeurism is the desire to observe, or the sexual gratification of watching naked people or people engaging in sexual acts. Voyeurs become sexually aroused watching other people, and get a particular thrill out of it. Read on to find out what voyeurism means and why so many people are attracted to watching nakedness or sexual…
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Our water- and silicone-based lubricants have been helping your sex life run smoothly since 1995. For almost 30 years, we’ve refused to compromise on the quality of our products – because we believe that when it comes to intimacy, you deserve the best. We’ve recently given our products a makeover, so today we’re turning our…
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Did you know that personal lubricants are now classified as medical devices, and from 2024 there will be even stricter regulations about what can and can’t be called a “personal lubricant” and sold as one? Over the course of the year, we tried to explain the whole issue to make it that bit clearer for…
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In most of our relationships, there is one emotion that can have a massive impact on our life in a mysterious and powerful way: fear of intimacy. The causes are highly complex and those affected can suffer from one or more of them. Fear of intimacy can express itself in many ways – from an…
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In the last few years talking openly about sex has become far more acceptable. In fact, a variety of personal lubricants have now found their way into and even onto the bedside table of a broad cross-section of society. They’ve become something you can talk about quite casually, like any other topic. All of which…
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How many people actually use a personal lubricant for women? We thought this was an especially intriguing question, so we recently commissioned TNS Infratest1 to find out the answer for us. The results were as follows: In the age group of 18 to 29 years, 36% use personal lubricants very often or occasionally. For those…
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Some words immediately bring vivid pictures to mind. And tantra is definitely one of them. Many people associate it with sensual massages or sex practices that lead to an exhilarating orgasm. However, tantra is far more than that – it’s a way of life and a philosophy that you can apply to every aspect of…
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First things first: multiple orgasms aren’t just for women – men can have them too. All it takes is a bit of practice. In fact, if men get acquainted with their Jen-Mo point, or train their PC muscles, multiple orgasms are easily within reach. We’ve put together everything you need to know here, including the…
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The roles during sex are usually pretty clear when it comes to heterosexual couples. The man penetrates the woman’s vagina or anus, thereby assuming the active role while she assumes a passive role. With pegging, it is different: here, the roles are reversed. With this sexual practice, the woman stimulates her partner anally with the…