pjur Bestsellers Through the Decades
13 May 2025
This year, pjur is celebrating its 30th anniversary and if you know pjur, you know that means three decades of successful products that are still going strong today. Some of them have become true icons and absolute essentials in bedrooms around the world. But which ones are the all-time pjur bestsellers? Which are the ones that truly shaped our story? We did some digging and here’s what we found.
These Are the pjur Bestsellers Through the Decades:
These Are the pjur Bestsellers Through the Decades:
pjur ORIGINAL
The first product to earn its place among the pjur bestsellers – and one of the brand’s all-time top performers – probably won’t come as a big surprise: pjur ORIGINAL was the very first silicone-based lubricant on the market, and it remains a global bestseller to this day. It’s one of the most purchased lubes in the world for good reason. It offers exceptionally long-lasting lubrication, is incredibly efficient, and is ideal for both intercourse and full-body massages.
Of course, following the launch of pjur ORIGINAL, we introduced other highly successful silicone-based lubes like pjur WOMAN and pjur med PREMIUM all of which have become part of the pjur success story. But the first and most iconic product will always be pjur ORIGINAL.
pjur AQUA
The next pjur bestseller is a water-based lubricant that was launched back in 2001. Just like pjur ORIGINAL, pjur AQUA has earned its place among the top products in the pjur range and for over 20 years, it’s been winning over customers around the world. As a premium water-based lube, the water content is fully absorbed by the skin, delivering gentle, long-lasting hydration. It’s especially soothing for dry skin, leaving it feeling soft, nourished, and silky-smooth.
Its outstanding glide and care properties have been impressing users for more than two decades along with its excellent skin and mucous membrane compatibility. And the best part? It leaves behind zero stickiness.
To this day, water-based lubes remain a key part of the pjur product range. Many of them are enriched with additional skin-loving ingredients that make them even more caring and comfortable to use.
pjur BACK DOOR Series
Anal sex has long since gained popularity and continues to become more common in bedrooms around the world. Since the anal area doesn’t produce natural lubrication, using a high-quality lube is even more essential to ensure comfort and pleasure. In 2007, pjur responded to this growing need with the launch of the pjur BACK DOOR series – a range of top-tier products that remain customer favorites to this day.
With lubricants, sprays, and serums, pjur BACK DOOR has become one of the most popular series in the entire pjur portfolio. It all started with the silicone-based lube which was an instant success. This highly concentrated formula was developed specifically for intense anal play, combining jojoba and silicone to relax the area and deliver extra-long-lasting glide.
But success doesn’t stop there. A water-based version is also part of the line, enriched with high levels of hyaluron for added moisture and outstanding glide performance.
The pjur BACK DOOR products have even more to offer. Go ahead and take a closer look – your next favorite might be just a click away.
pjur med Series
Throughout its history, pjur has always kept one thing front and center: the needs of its customers without ever compromising on quality. That’s why it was only natural to develop a product line specifically tailored to the needs of health-conscious consumers. Introducing pjur med, launched in 2010 and still one of our bestsellers today.
These silicone- and water-based lubricants are specially formulated for very sensitive skin and can help relieve symptoms of vaginal dryness. Made with carefully selected natural or nature-identical ingredients, pjur med is perfect for anyone who wants only the best for their intimate wellbeing.
Today, the popular pjur med line includes six different lubricants. Discover the pjur med bestsellers here!
pjur WOMAN Nude
In addition to lubricants designed for health-conscious users, women have always been a top priority for pjur. That’s why, in 2013, we launched a product made specifically for women: pjur WOMAN Nude another top-tier addition to our bestseller lineup. This product was created with mindful intimacy in mind. And it’s no surprise it became a bestseller: pjur WOMAN Nude is completely free from additives. No preservatives, no parabens, no glycerin – making it especially suitable for sensitive female skin. It’s a product that continues to win over customers for all the right reasons.
No matter which bestseller you look at, quality has always been at the heart of everything pjur does and that’s been true from the very beginning. Since 2014, pjur has been a certified medical device manufacturer, and since 2019, we’ve been certified to EN ISO 13485 standards. This means our lubricants meet the strict requirements of a class IIb medical device allowing us to continue producing your favorite pjur products with the highest quality standards. Only the best for your intimate wellbeing!
If you’d like to learn more about this important topic, we’ve gathered some additional information for you right here.
Alongside the iconic bestsellers that have shaped pjur’s history, we’ve recently launched some exciting new products that we’re certain have the potential to become future classics. Consider our pjur INFINITY line or the stimulation gels from the pjur WOMAN Lust range. But in the end, that’s entirely up to you!
We hope to keep inspiring you in the decades to come with products that excite you, new additions that become future bestsellers, and a shared journey as we continue writing pjur’s successful story together.
Image source: pjur intern
