Exclusive with GQ Taiwan: pjur on Success, Brand and Innovation

During his visit to Taiwan, founder and CEO Alexander Giebel speaks exclusively with GQ Taiwan.

Taipei/Taiwan, Wasserbillig, Luxembourg, July 2025.

On a multi-day business visit, pjur visited its long-standing distribution partner U-GEM in Taiwan. In addition to discussions about market trends, new products, and future strategies, an interview with GQ Taiwan was a focal point of the visit. The renowned lifestyle magazine is one of the most influential media outlets in Asia.

Strong Partnership with Partner U-GEM

pjur and U-GEM share a successful partnership. Together, they have showcased selected bestsellers from the pjur product range. Particularly in demand are products from the pjur superhero series, including the new superhero Ultimate variant, as well as the stimulating gel pjur WOMAN Lust. pjur’s water- and silicone-based lubricants are also widely available across Taiwan, both in adult specialty stores and in mainstream retail, and are enjoying growing popularity.

pjur values U-GEM as a strong partner with deep market knowledge, outstanding service, and close customer relationships. “U-GEM is an important partner for us. Their expertise and proximity to the market play a key role in helping us successfully position our products in Taiwan. We truly appreciate the collaboration and look forward to many more shared successes,” says Alexander Giebel.

Further Strengthening Brand Awareness

The interview with GQ Taiwan was a central highlight of the visit. Alexander Giebel spoke about the origins of the pjur brand, the role of quality in intimate moments, and how pjur helps people worldwide experience their sexuality freely and self-determined. The publication underscores the growing importance of the brand in the Asian market and highlights how important local partnerships are for international success.

Alexander Giebel was accompanied on his trip by Marco Schneider, a long-standing pjur expert for the Asian market and the responsible Key Account Manager for Taiwan. Together, they engaged in in-depth discussions with the U-GEM team about market potential and future growth opportunities.

You can read the full interview in the online edition of GQ Taiwan here: https://www.gq.com.tw/special/pjur-interview

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