pjur Presents New Products at eroFame 2025 and Receives Prestigious Award
pjur launches ORGANIC Range and MAN Lust and was honored with the “30 Years Market Leadership Excellence Award”.
Amsterdam, Netherlands / Wasserbillig, Luxembourg, October 2025.
At this year’s eroFame in Amsterdam, pjur presented several new products and was honored with the “30 Years Market Leadership Excellence Award”. This prestigious recognition celebrates pjur’s continuous innovation, uncompromising quality standards and lasting influence on the international erotic industry over the past three decades.
“We are very pleased about this award. It confirms our commitment to quality, innovation, and our ambition to continue shaping the market in the future,” says Alexander Giebel, CEO and founder of pjur.
With the pjur ORGANIC range and the male stimulation product pjur MAN Lust, the company once again strengthened its position as a premium brand within the international erotic market. The response from trade visitors was overwhelmingly positive, particularly as the combination of natural ingredients, modern product strategy and clear brand communication impressed across the board.
pjur ORGANIC – For Conscious Intimacy and Natural Well-Being
The ORGANIC range includes ORGANIC Touch, ORGANIC Care and ORGANIC Fresh:
• ORGANIC Touch: Water-based personal lubricant with 98% natural, vegan ingredients. Moisturizes and nourishes the skin, is compatible with latex and polyisoprene condoms and can be used with toys.
• ORGANIC Care: Fragrance-free intimate cream with 97% natural, vegan ingredients. Supports skin elasticity, soothes sensitive skin and provides long-lasting moisture – ideal for anyone who values gentle care and high skin compatibility.
• ORGANIC Fresh: Fragrance-free refreshing foam with 99% natural, vegan ingredients. The nourishing leave-on formula transforms paper tissues into gentle cleansing wipes for the external intimate area, does not need to be washed off and is ideal for on the go or in between.
“With pjur ORGANIC, we offer a product range that combines the desire for natural ingredients with our commitment to quality, effectiveness and dermatologically tested safety.” mentions Alexander Giebel.
pjur MAN Lust – Targeted Stimulation for Men
pjur MAN Lust brings new impulses to the love life and allows men to experience arousal more intensely and consciously. The innovative formula with natural Paracress (Spilanthol) takes effect within seconds, creating an intense tingling sensation that lasts for up to 15 minutes. At the same time, the gel nourishes and refreshes the skin in the external intimate area, leaving it feeling smooth and supple.
Whether used solo, with masturbators or as a thrilling part of foreplay: pjur MAN Lust opens a wide range of possibilities to enhance male pleasure and push boundaries. The water-based formulation ensures maximum compatibility with all common toys.
Strong Appearance on the International Stage
The debut of eroFame in Amsterdam strengthened international exchange between manufacturers, retailers and distributors. For pjur, the trade fair provided the ideal opportunity to deepen partnerships and actively shape market trends.
“pjur stands for innovation, quality and responsible development,’ says Alexander Giebel. ‘With the pjur ORGANIC range and pjur MAN Lust, we are launching products that inspire and strengthen the retail sector in the long term.”
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