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Winter Window Campaign Featuring the pjur TOY Range at the Museum of Sex

Eye-Catching Brand Presence in New York to Launch the New Product Line

New York City, USA / Wasserbillig, Luxembourg, December 2025

pjur is bringing a touch of winter magic to New York’s Fifth Avenue: in collaboration with its North American distributor, the Lovehoney Group, the brand is presenting its new pjur TOY range in a creative, attention-grabbing window installation at the Museum of Sex. The winter-themed display draws all eyes and invites visitors to prepare for carefree and pleasurable toy moments just in time for the holiday season.

The specially designed installation transforms the storefront into a modern winter fantasy, putting the four core products of the new series in the spotlight.

About the pjur TOY Range

The pjur TOY range is designed for everyone who enjoys sex toys and masturbators. It includes four essential products for preparation, use, and care. “While pleasure is the focus, cleanliness, care, and safety are key. This way, toy enthusiasts can fully enjoy their fantasies and select the product that best suits their preferences,” says Alexander Giebel, CEO and founder of pjur.

  • pjur TOY GLIDE: Water-based lubricant for all toys, specially developed for use with masturbators.
  • pjur TOY LUBE: Creamy, non-drip hybrid formulation for precise application and long-lasting lubrication.
  • pjur TOY FOAM: Gentle cleansing foam that reliably removes water- and silicone-based residues.
  • pjur TOY CLEAN: Alcohol- and fragrance-free spray for hygienic cleaning of erotic toys.

About the Museum of Sex

The Museum of Sex in New York City documents the cultural, historical, and artistic significance of human sexuality and makes it accessible to a wide audience. With rotating exhibitions, installations, and educational programs, the museum has established itself as a pioneering institution.

“The Museum of Sex is the perfect place to showcase healthy and pleasurable sexuality,” says Samantha Brown, Senior Territory Manager at the Lovehoney Group. “Our winter window installation playfully presents the new pjur TOY range, highlighting comfort, lubrication, and hygienic cleaning during and after intimate moments.”

The installation has been attracting numerous visitors and passersby on Fifth Avenue daily since early November and will remain on display until the end of December.

For more information: https://www.museumofsex.com

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