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pjur Wins SIGN Award for Outstanding Brand Performance

Recognition underscores pjur’s leading position in the premium market

Wasserbillig / Luxembourg, January 2026

pjur has been honored with the Outstanding Brand Performance Award by SIGN Magazine. The jury praised the company’s consistent product and brand management and its ability to position pjur as a premium player worldwide. This once again confirms that pjur not only sets standards in the field of high-quality intimate products but also plays a pioneering role in branding and brand communication.

Innovation and brand strength as key success factors

The award celebrates pjur’s achievements in 2025, including the launch of the pjur ORGANIC range and targeted male stimulation products with pjur MAN Lust. By expanding its portfolio while responding to market trends and customer needs, pjur strengthened its position as a trendsetter in the premium adult market. Direct engagement with end customers through exhibitions, sponsorships, and collaborations further enhanced its emotional brand presence.

Retailers and consumers alike benefit from pjur’s clear positioning, modern brand aesthetic, and consistent quality, making it a leading premium player internationally. International trade shows, media coverage, and successful campaigns highlight the brand’s strength in combining innovation, quality, and strategic development.

“A strong brand is not built overnight. It is the result of clear values, consistent decisions, and a deep understanding of the people for whom we develop,” says Alexander Giebel, CEO and Founder of pjur. “This award confirms our commitment to leading pjur as a premium brand with purpose and substance in the long term.”

About SIGN Magazine and the Award

For over 25 years, SIGN Magazine has been one of Europe’s leading adult industry trade publications. The SIGN Award honors companies that demonstrate outstanding achievements through exceptional brand strategies, innovative product presentations, and consistent brand management.

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