pjur sets strong impulses at Altitude 2026 in Las Vegas

MAN Lust in focus and official acceptance of the renowned AVN Award

Las Vegas, United States/ Wasserbillig, Luxembourg, March 2026.

From March 22 to 24, pjur showcased its presence at this year’s Altitude trade show in Las Vegas and used the international platform to highlight its latest product innovations.

The focus of the presentation was the introduction of pjur MAN Lust, which was launched in North America during Altitude and presented there to a broad professional audience for the first time.

Strong response to pjur MAN Lust

The innovative pleasure gel pjur MAN Lust brings fresh momentum to the field of stimulation products for men. The water-based formulation with
natural paracress (spilanthol) takes effect within seconds and provides an intense, tingling sensation that lasts up to 15 minutes. At the same time, the gel nourishes and refreshes the skin in the external intimate area, leaving it feeling smooth and supple.

Interest at Altitude was correspondingly high: many retail partners took the opportunity to learn more about the product and particularly rated its
concept as well as its effect as a strong addition to their product range.

Award for pjur

Even before the trade show, pjur was honored at the beginning of the year with the AVN Award as “Best Lubricant Brand.” The award ceremony took place as part of the Adult Novelty Expo (ANE), also in Las Vegas, and is considered one of the most important industry awards in the international market. The award was now accepted in person at Altitude. “The AVN Award 2026 is both recognition and motivation for us to consistently further develop our quality standards in product development. We thank everyone whocontributed to this award and are pleased to now finally hold the award in our hands,” said Alexander Giebel, CEO and founder of pjur.

About Altitude

Altitude in Las Vegas is considered an important industry meeting point for the North American market. It offers manufacturers and retail partners a
central platform for exchange, the presentation of new products, as well as the maintenance of international business relationships.

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