All about the brand pjur

Personal lubricant company launches major advertising and image campaign Wasserbillig/Luxembourg, February 2018. “pjur love – gives you more”. This is the pjur group’s slogan for its new campaign for the year, and it also includes a new communication strategy with large-scale ads and online campaigns. “The phrase ‘Gives you more’ ...

Wasserbillig/Luxembourg, February 2018. Twenty-nine percent of all Germans who use personal lubricants use them for anal intercourse. This is the result of a survey commissioned by the pjur group to find out more about personal lubricant use in Germany. One eye-catching statistic is that couples in full-time employment use personal ...

Miami/USA, January 2018. The pjur group received an XBIZ Award for the “Sexual Health & Wellness Brand of the Year”. “We are delighted to receive this award as it confirms that our decision to focus on natural products, compatibility and sustainability is the right strategy,” explains Alexander Giebel, CEO & ...

Burbank, California/USA, January 2018. Nature and quality were the main focus for pjur at this year’s ANME show in Burbank, California, in January. Building on the extremely successful launch last year, the company’s pjur med Sensitive glide and pjur med Soft glide products were a big hit with visitors at ...

Wasserbillig/Luxembourg, November 2017. Most visitors to the erotic trade show eroFame in Hannover know that the pjur group always has a surprise in store for its guests. This year, however, in addition to giving away an iPad and a pjur SPA bathrobe on the first and second days of the ...

Wasserbillig/Luxembourg, OCTOBER 2017. This year’s EroExpo was held in Moscow from October 20-22. pjur was represented at the event by its Russian partner Erotic Fantasy, who successfully launched the new pjur SPA ScenTouch range at the b2b trade show, which had its eight’s anniversary this year. The innovative and delicately ...

Wasserbillig/Luxembourg, October 2017. This year, pjur’s bright trademark yellow wasn’t the only color dominating the company’s stand. A new hue was also on show: The rich turquoise blue of its new pjur SPA ScenTouch range. In addition to showcasing the new products, pjur put the spotlight firmly on its safety ...

Wasserbillig/Luxembourg, OCTOBER 2017. The pjur group won three awards at eroFame in Hannover in recognition of its outstanding achievements over the course of this year. The Luxembourg-based company was presented an EAN Erotix Award in the “Best New Product Line – Body Care” category for the new pjur SPA ScenTouch ...

Wasserbillig/Luxembourg, SEPTEMBER 2017. pjur labels are being optimized as part of the “pjur safety campaign”, in which the pjur group is drawing attention to product safety and asking distributors to carefully check the products they are selling. The labels are also now being gradually implemented in Europe to the UDI ...