25th Lambertz Monday Night Celebrates Major Anniversary with pjur as Sponsor
Celebrity Guests, Exclusive Show Highlights, and Premiere at the MMC TV Studios
Cologne, Germany / Wasserbillig, Luxembourg, February 2026
When chocolate meets haute couture, it’s Lambertz Monday Night. Featuring the spectacular chocolate fashion show as its centerpiece, host Hermann Bühlbecker welcomed guests on Monday evening, February 2nd, to the 25th anniversary of what is often called the “sweetest party in the world.” Under this year’s theme, “A Celebration of Sweetness, Glamour and Fashion,” approximately 800 guests were expected, including around 300 national and international celebrities as well as prominent figures from business, politics, entertainment, sports, film, and media. For the first time the event took place at the MMC TV Studios in Cologne, Germany.
pjur as Sponsor of the Lambertz Monday Gala Night
pjur accompanied the anniversary edition of the Lambertz Monday Night as a sponsor, providing exclusive product samples in the Goodie Bags as well as in-room VIP Goodie Bags, stocked with a selection of pjur’s bestsellers, adding a special touch for the guests. The presentation was further enhanced by the newly introduced pjur Sachet Card dispenser, a unique promotional tool that rounded off the brand experience on-site. pjur’s logo was prominently integrated into the event’s venue design, making the brand a visible part of the overall experience.
“Lambertz Monday Night has stood for style, joie de vivre, and extraordinary encounters for years. Being part of this anniversary as a sponsor of such a traditional yet modern event fits perfectly with pjur and our brand values,” said Alexander Giebel, CEO and Founder of pjur.
Celebrity Highlights of the Evening
For the 25th anniversary, 30 design creations made from chocolate, gingerbread, and other Lambertz products were presented on the runway. The show was opened by Anna Hiltrop, internationally known model and sustainability spokesperson, who has become a signature highlight of the event as a long-time brand ambassador. Other models included Kim Hnizdo, Roxana Davison (Ex-Miss World and daughter of Chris de Burgh), and actress SilaSahin. Another standout moment was the appearance of La Toya Jackson, adding international glamour to the show. Musical highlights were provided by the British band Hot Chocolate, famous worldwide in the 1970s and 1980s.
The guest list featured numerous international VIPs, including US actor Esai Morales (Mission: Impossible, Ozark) and Italian film legend Ornella Muti. Also in attendance were top model Baptiste Giabiconi, long-time muse of Karl Lagerfeld, author and activist Dr. Auma Obama, Hollywood actor Ralf Möller (Gladiator), model Lottie Moss, former boxing world champion David Haye, and sports legends such as Jan Ullrich and Jens Lehmann. The guest list was rounded out by entrepreneur Lilly Becker and celebrity chef Johann Lafer.
About the Lambertz Monday Night
The Lambertz Monday Night has been held annually since 1998 on Monday evenings during the International Sweets & Biscuits Fair (ISM) in Cologne. Host is Prof. Dr. Hermann BĂĽhlbecker, owner of the Lambertz Group. The event has become a fixture on the international event calendar, bringing together guests from business, culture, fashion, media, and politics.
Signature elements include the red carpet, creative fashion and show highlights, and an exclusive atmosphere, making Lambertz Monday Night one of the most renowned society events in Germany.
Over the past 25 years, Lambertz Monday Night has welcome approximately 20,000 guests, according to the company. The event consistently attracts national and international media and is recognized as a premier platform for exclusive encounters and high-level networking.
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