pjur Receives “O” Award at ANE in Las Vegas

pjur Wins “Best Lubricant Brand” Award in the “Pleasure Products” Category

Las Vegas, USA / Wasserbillig, Luxembourg, January 2026

Last Wednesday, the “O” Awards were presented during the Adult Novelty Expo (ANE) in Las Vegas. The “O” Awards are part of the AVN universe (Adult Video News) and rank among the most prestigious industry honors in the pleasure products sector, recognizing outstanding quality, innovation, and design. This year, pjur was named Best Lubricant Brand in the “Pleasure Products” category.

“The 2026 ‘O’ Award is both a recognition of our work and a motivation to continue consistently advancing our quality standards in product development. We would like to thank everyone who contributed to this achievement,” said Alexander Giebel, CEO and Founder of pjur.

With this award, the jury recognizes pjur for its consistent innovative strength, high product quality, and sustainable impact on the international market for lubricants and pleasure products.

About the AVN Awards

The AVN Awards are presented annually in Las Vegas and are among the most important B2B events in the U.S. adult industry. The awards ceremony takes place as part of the Adult Novelty Expo (ANE) and is regarded as a key indicator of trends and excellence within the industry.

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