pjur strengthens its presence in US retail and is now available at Flying Solo in New York
Placement in curated concept store creates new mainstream visibility.
New York, United States / Wasserbillig, Luxembourg, April 2026
pjur continues to expand its presence in the US market and is now represented with selected products at Flying Solo in New York. The pop-up placement is realized in collaboration with NOA exclusive distribution partner Lovehoney Group and marks another step in strengthening international brand presence as well as direct engagement with end consumers.
Flying Solo is known for its curated selection of innovative and high-quality brands and offers an inspiring environment that perfectly aligns with pjur’s values. The on-site presence makes the brand directly tangible and allows for targeted interaction with a style-conscious and discovery-driven audience.
Premium placement in a creative environment
The store attracts an international, trend-oriented clientele that values quality and new experiences. The placement underlines pjur’s premium positioning and situates the brand in an environment defined by a curated brand experience. At the same time, pjur gains additional visibility in a global mainstream hotspot and sets a clear signal for continued growth in the US market.
Product highlights in-store
With its presence at Flying Solo, pjur showcases key products from its portfolio:
The pleasure gel pjur MAN Lust introduces new impulses into intimate moments and enables men to experience arousal more intensely and consciously. Its water–based formula with natural paracress (spilanthol) delivers a noticeable activating effect and an intense tingling sensation lasting up to 15 minutes.
As a counterpart to pjur MAN Lust, specifically developed for men, pjur WOMAN Lust supports targeted clitoral stimulation and allows women to intensify their arousal individually. The water-based formulation with high-quality ingredients provides a stimulating sensation that can last up to 15 minutes.
pjur INFINITY water-based complements the range as a particularly premium lubricant. It combines an intense sensory experience with noticeable care benefits. The water-based formulation is ideal for use with sex toys and is free from preservatives, parabens, and glycerin. Visually, pjur INFINITY also stands out: its elegant glass bottle makes it a stylish eye-catcher.
An environment that shapes brand perception
The presence at Flying Solo NYC increases pjur’s visibility among end consumers and positions the brand within a curated environment known for quality, innovation, and contemporary brands. Those engaging with this space have clear expectations in terms of attitude, standards, and brand mindset. Being embedded in this context directly enhances how pjur is perceived, strengthens trust and relevance with the end consumer, and contributes to the brand’s Love Brand ambition.
About Flying Solo
Flying Solo is a retail concept with locations in New York and Paris, specializing in showcasing independent designers. Since its founding in 2016, the platform has developed into an international hotspot for emerging brands and now brings together a wide range of innovative labels within a curated store and showroom concept. In addition to retail, Flying Solo provides designers with a stage at major international fashion weeks, creating a unique combination of sales, visibility, and global networking.
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