Partnership creates direct contact with the international creative scene.
Vienna, Austria / Wasserbillig, Luxembourg, April 2026.
As part of this year’s Porn Film Festival Vienna (PFF), pjur participated as a partner in a cultural format that deliberately engages with sexuality, physicality, and social discourse. The ninth edition of the festival took place from April 16 to 20 in Vienna, Austria bringing together international filmmakers and a diverse audience.
A central element of the festival was the Award Gala on April 18, where outstanding films were honored across a total of 21 categories. In this context, pjur was visibly present and reached the winners directly through the official goodie bags, which contained a curated selection of products: pjur BACK DOOR Moisturising, pjur ORIGINAL, pjur WOMAN Lust, and pjur ORGANIC Fresh. In this way, an immediate first contact with the products was created in a special and appreciative setting.
Targeted visibility in a cultural environment
In addition to product placement, pjur gained another special form of presence: as the only advertisement in the official festival program booklet, the brand was exclusively featured in the accompanying print medium. This positioning enabled clear and attention-grabbing communication within a curated cultural framework.
The Porn Film Festival Vienna sees itself as a platform that rethinks pornography as a cinematic and discursive form of expression. With a focus on feminist, queer, and experimental works, the festival opens spaces for new perspectives on intimacy, desire, and human connection within an increasingly digitalized world.
Brand at the intersection of culture and intimacy
For pjur, the partnership offered the opportunity to position itself in an environment that goes beyond traditional erotic contexts. Direct engagement with filmmakers and creatives, as well as integration into cultural discourse, strengthens the perception of the brand as part of a modern understanding of intimacy and self-determination. The presence at the festival underlines pjur’s ambition to explore new contexts and actively shape the dialogue around body, closeness, and sexuality, also beyond
traditional communication spaces.
About the Porn Film Festival Vienna
The Porn Film Festival Vienna is an international festival dedicated to the exploration of sexuality, physicality, and cinematic expression. It focuses on feminist, queer, and experimental perspectives on pornography as a
cultural and societal medium. The event brings together international filmmakers and a diverse audience and sees itself as a platform for open discourse on intimacy and desire.
Image source: Instagram @pff_vienna