Strong international response to pjur MAN Lust and the pjur TOY Series.
Miami, Florida USA / Wasserbillig, Luxembourg, June 2026
From May 5 to 9, 2026, pjur was part of XBIZ Retreat 2026 in Miami and used the exclusive industry format for personal meetings and business networking in a high-quality setting.
XBIZ Retreat brought together leading manufacturers from the adult industry with selected distributors and retailers. The focus was on personal one-on-one meetings as well as networking situations that encouraged direct exchange between market participants.
pjur presented selected products from its portfolio in a One Bedroom Suite and focused on a personal and direct exchange with international partners.
Results and Reactions from the Retail Environment
Particular interest was shown in the pjur TOY Series as well as pjur MAN Lust, both of which received consistently positive feedback throughout the discussions. In addition, the presentation provided a comprehensive insight into the breadth of the pjur portfolio and highlighted the different areas of application as well as the innovative strength of the brand.
During the retreat, the team conducted more than 20 meetings with distributors and retail partners. The discussions were consistently very positive and in several cases already led to concrete business deals directly on site. In addition, new retail partners were acquired for the brand, who placed initial orders immediately following the meetings. The strong interest in the presented product innovations underlines the high relevance of pjur within the international adult retail sector and confirms the attractiveness of the portfolio for both existing and new business partners.
Product Presentation and Feedback
pjur MAN Lust was among the most discussed product innovations during the retreat and generated exceptionally strong interest among conversation partners. The innovative positioning as well as the attention-grabbing concept were consistently received positively by distributors and retail partners.
The product presentation within the suite also proved to be an attraction for visitors. The staged displays and POS concepts created strong visibility and were actively noticed by visitors. They provided valuable conversation starters and underlined the premium positioning of the brand.
Attention was also given to the pjur MAN Lust Window Box concept, which was developed based on the successful pjur WOMAN Lust presentation. The eye-catching presentation solution was viewed by many partners as a promising approach for the point of sale and received correspondingly positive feedback.
The appearance was rounded off with selected giveaways, including a pjur tote bag containing product samples and informational materials. In addition, numerous ideas for joint activations and cross-promotion measures were discussed, particularly in connection with upcoming product innovations and market launches.
About XBIZ Retreat
XBIZ Retreat is an exclusive multi-day industry event for leading market participants from the adult industry. It combines business exchange with a high-quality, relaxed setting and creates targeted opportunities for networking and personal meetings.
Through the combination of business focus and informal atmosphere, XBIZ Retreat provides a setting in which new business contacts are created, existing partnerships are strengthened and market trends can be discussed through direct exchange.