Brand experience and visible on-site presence defined pjur’s engagement during the St. Pauli anniversary celebrations.
Hamburg, Germany / Wasserbillig, Luxembourg, July 2026
As an official partner of Olivia Jones’ Summer Party, pjur demonstrated its commitment to diversity, openness and social inclusion on St. Pauli on July 8, 2026. As part of the celebrations marking 400 years of the Reeperbahn and 20 years of Kult Kieztouren, the brand engaged visitors through a range of interactive on-site experiences.
Bringing the Brand to Life Throughout the Event
As an official partner, pjur maintained a strong presence throughout the event across multiple touchpoints. The brand was featured on flyers, the press wall and drink menus, ensuring continuous visibility throughout the evening. One of the highlights was the pjur prize wheel. After spinning the wheel, visitors answered a fun question and had the chance to win attractive pjur prizes. At the same time, guests had the opportunity to connect with the pjur team and try products from the pjur Lust portfolio firsthand. The brand experience was further enhanced by pjur Sachets and SachetCards, which were available for guests to take away at the entrance and in selected areas throughout the venue, offering an additional opportunity to discover the pjur portfolio.
“It was wonderful to see how open and curious people were to engage with us. The prize wheel created a fun and approachable first point of contact, leading to many genuine conversations about intimacy, sexual wellbeing and our products. Encounters like these show how important it is to create spaces for open conversations,” explains Jennifer Parry, Brand Director pjur.
An Evening That Brings People Together
Year after year, Olivia Jones’ Summer Party brings together people from a wide range of backgrounds. Guests from culture, media, politics, business, entertainment and the LGBTQIA+ community come together alongside long-standing companions, partners and supporters. This unique mix of well-known personalities, Hamburg institutions and a diverse audience makes the event a place where openness, tolerance and mutual respect are not only celebrated but truly lived.
For pjur, the partnership provided the ideal opportunity to demonstrate its commitment to these shared values and actively support an open dialogue around diversity, respect and social inclusion.
A Long-Term Commitment to Diversity and Community
The partnership with Olivia Jones’ Summer Party is part of pjur’s long-term commitment to diversity and social inclusion. By supporting established events and initiatives that bring people together and foster a culture of mutual respect, pjur actively contributes to a more inclusive society. Respect is one of the brand’s core values, and its involvement in Olivia Jones’ Summer Party reflects this commitment by bringing these values to life through meaningful, personal interactions.
About the Olivia Jones Summer Party
Olivia Jones’ Summer Party is one of St. Pauli’s annual highlight events, bringing together guests from culture, media, entertainment, business and the LGBTQIA+ community each year. In 2026, the celebration marked two major milestones: 400 years of the Reeperbahn and 20 years of Kult Kieztouren.
For more information about Olivia Jones and Kult Kieztouren, please visit: