With Naughty Lounge and Goodie Bags, pjur was part of an extraordinary evening at Berlin’s Ballhaus.
Berlin, Germany / Wasserbillig, Luxembourg, August 2026.
On August 10, Katja Krasavice celebrated her 30th birthday with an extraordinary party at Berlin’s Ballhaus. Under the motto “Nudity”, she celebrated an evening full of self-confidence, provocative aesthetics and sexual self-determination together with numerous guests. pjur was also part of the event, creating targeted brand highlights with its products.
An Extraordinary Evening
As a singer, entrepreneur and entertainer, Katja Krasavice is known for questioning social conventions and speaking openly about sexuality. This attitude also shaped the staging of her milestone birthday. For her appearance, she chose a Marilyn Monroe-inspired look with a netted veil and glittering details. Among the guests at Berlin’s Ballhaus were Olivia Jones, Oliver Pocher and Aminata Belli, as well as other personalities from entertainment, media and social media.
pjur Creates Strong Highlights in an Extraordinary Event Setting
At the heart of pjur’s presence was the Naughty Lounge, which was integrated into the event concept. Here, guests could discover pjur WOMAN Lust, pjur WOMAN Lust Intense and pjur MAN Lust and experience the special LUST effect for themselves. Tester sticks and an easy-to-understand guide accompanied the application. Other bestsellers complemented the selection and gave guests the opportunity to discover different facets of the pjur product world directly on site. For the setup of the Naughty Lounge and the staging of additional touchpoints, pjur joined forces with partners ORION and WOMANIZER.
“pjur, ORION and WOMANIZER have joined forces as three iconic brands to excite Katja Krasavice’s guests in an extraordinary setting. For pjur, it was the perfect opportunity to make our brand experienceable in an equally surprising and playful way and to be present exactly where openness, curiosity and self-determined intimacy naturally come together,” says Jennifer Parry, Brand Director pjur.
The joint presence continued beyond the Naughty Lounge: The logos of all three brands were also integrated into the press wall and drinks menus. The glory holes integrated into the press wall provided a surprising twist, through which SixxPaxx dancers presented guests with a selection of products from the brands. In addition, pjur was represented with selected products in the Goodie Bags, making it part of the experience beyond the event itself.
The evening also attracted attention beyond the event itself. The celebration was covered by media outlets including BILD, ZDF heute and Promiflash with RTL Exklusiv dedicating a TV feature to the event. Katja Krasavice herself shared impressions from the celebration with her community on Instagram and showed, among other things, the pjur Goodie Bag. With her Instagram channel having around four million followers, pjur’s engagement also reached a large community beyond the event itself.
pjur Where Openness Is Lived
With its presence at Katja Krasavice’s birthday celebration, pjur continues its commitment to making Sexual Wellness experienceable beyond traditional industry formats. In addition to trade shows, retail and product communication, events and collaborations that connect Sexual Wellness with lifestyle, entertainment and socially relevant topics are becoming increasingly important.
The evening at Berlin’s Ballhaus brought together pop culture, individual freedom of expression and an open approach to sexuality. This created the ideal setting to authentically present the pjur product world and create new touchpoints with the brand.
About Katja Krasavice
The German-Czech musician first became known through YouTube, where she spoke openly about sexuality and topics that are often associated with shame or taboos. Since 2017, she has also been successful as a musician. Her first three albums, “Boss Bitch”, “Eure Mami” and “Pussy Power”, each reached number one on the German album charts. Krasavice has also appeared on Promi Big Brother and was part of the jury for the 20th season of “Deutschland sucht den Superstar”. With her direct approach and deliberate play with social conventions, she has established herself as one of the most prominent voices in German pop culture.