At the premiere of the Danish comedy “Off Road”, pjur was invited by ORION to become part of a special cinema evening at Nordisk Film Biografer Field’s in Copenhagen.
Copenhagen, Denmark / Wasserbillig, Luxembourg, September 2026.
A special cinema evening with a special extra: On the occasion of the premiere of the new Danish comedy “Off Road”, Nordisk Film Biografer Field’s in Copenhagen hosted a Girls Night Out. pjur was part of the evening and provided an additional highlight for visitors with selected products and samples. The cooperation took place as part of the event accompanied by ORION, where pjur supported the event together with other brands.
pjur products as part of the Girls Night Out
On the cinema seats, guests were welcomed by tote bags containing various products and surprises. pjur was represented with SachetCards containing pjur ORIGINAL and pjur AQUA, giving visitors the opportunity to discover two products from the range.
In addition, the tote bags contained an envelope including an entry ticket for a prize draw. The four winners each received a generously filled gift basket with products from well-known brands in the field of sexual wellness.
The presentation of the prizes was also integrated into the cinema evening. The hosts of the evening welcomed the visitors in unicorn costumes and presented the gift baskets directly in the cinema auditorium.
Sexual Wellness meets Entertainment and Lifestyle
For pjur, Girls Night Out offered an opportunity to bring the brand to life beyond traditional industry settings and position it within a broader lifestyle context. The connection with a cinema evening created touchpoints with the category in an everyday and relaxed environment. “Partnerships like this enable us to introduce people to the topic of sexual wellness outside classic industry formats as well. Together with strong partners such as ORION, we can create new contexts in which the category naturally becomes part of a modern lifestyle experience,” explains Jennifer Parry, Brand Director pjur, summarizing the approach behind the cooperation.
For the organization of the event, ORION Copenhagen worked with ZANDORA, who are also a pjur partner. The cooperation once again demonstrates how a strong network can be used to create new touchpoints with relevant target groups.