All about the brand pjur
Dive into the thrilling world of pjur. Because pjur is represented in over 70 countries on five continents, we are constantly travelling the world. Stay updated on the latest news around pjur and its products. If you want to be added to our media contact list, contact us now.
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pjur Strengthens Brand Focus: Expanding the Marketing Team and Deepening its Commitment to the End Consumer
pjur is entering 2026 with a new marketing strategy that strengthens customer engagement while consistently continuing its long-standing commitment to retail partners. Wasserbillig, Luxembourg, December 2025 pjur is entering 2026 with an evolved brand strategy designed to build a more direct, emotional and meaningful connection with end consumers. After more than 30 years as a… -
pjur MAN Lust Featured in Playboy Germany’s Sex Trends 2026
The water-based stimulation gel from pjur has made it into Playboy Germany and is set to spark thrilling sensations in the new year Wasserbillig, Luxembourg, December 2025 The January 2026 issue of Playboy Germany presents the six hottest Sex Trends of 2026 and pjur MAN Lust is one of them. The pleasure gel brings fresh… -
Winter Window Campaign Featuring the pjur TOY Range at the Museum of Sex
Eye-Catching Brand Presence in New York to Launch the New Product Line New York City, USA / Wasserbillig, Luxembourg, December 2025 pjur is bringing a touch of winter magic to New York’s Fifth Avenue: in collaboration with its North American distributor, the Lovehoney Group, the brand is presenting its new pjur TOY range in a… -
Strong Sign for Men’s Health in Saudi Arabia
pjur is raising awareness for men’s health through its participation in exclusive Movember Men’s Health Event. Jeddah, Saudi Arabia / Wasserbillig, Luxembourg, November 2025 pjur further strengthened its brand awareness in Saudi Arabia together with its local partner Jamjoom/Vantage MEA by participating in an exclusive Movember Men’s Health Event on November 23rd. The event was… -
pjur MAN drives Australian market growth through radio and YouTube
pjur MAN Lust is now active on KIIS FM Melbourne and across YouTube Wasserbillig, Luxembourg, November 2025 Thanks to our Australian partner Sugar & Sas, and in collaboration with retailer JouJou, we successfully secured prominent placement for pjur MAN Lust in the radio and podcast show “Saucy Secrets by Jana Hocking.” In the show, pjur… -
pjur TOY GLIDE Receives Prestigious Recognition
The water-based lubricant from pjur impresses in the COSMOPOLITAN Lube Awards 2025 Wasserbillig, Luxembourg, November 2025 pjur TOY GLIDE has been named one of the winners in the 2025 Lube Awards by COSMOPOLITAN US. The annual selection highlights standout intimacy products that caught the attention of the magazine’s editorial team. About pjur TOY GLIDE pjur… -
pjur Presents New Products at eroFame 2025 and Receives Prestigious Award
pjur launches ORGANIC Range and MAN Lust and was honored with the “30 Years Market Leadership Excellence Award”. Amsterdam, Netherlands / Wasserbillig, Luxembourg, October 2025. At this year’s eroFame in Amsterdam, pjur presented several new products and was honored with the “30 Years Market Leadership Excellence Award”. This prestigious recognition celebrates pjur’s continuous innovation, uncompromising… -
pjur Celebrates Its 30th Anniversary in Spain With the Support of Dreamlove
POS Campaign in Selected Stores Brings Anniversary Products and Raffles to Life for Customers. Seville, Spain / Wasserbillig, Luxembourg, September 2025 On the occasion of its 30th anniversary, pjur expanded its partnership with Dreamlove in Spain through an exclusive POS campaign. In selected stores, eye-catching promotional materials ensured prominent placement and highlighted both the anniversary… -
Calea Toxic and pjur Shine with Success at Kinky VENUS Berlin 2025
Successful collaboration with premium lubricants delighted visitors and sent a strong message of scene authenticity. Berlin, Germany / Wasserbillig, Luxembourg, September 2025 pjur presented itself at Kinky VENUS Berlin 2025 together with scene icon Calea Toxic, who showcased the latest premium lubricants, handed out free samples, and invited both the community and industry professionals to…
