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Intimate care on a natural basis: What your skin really needs

Natural ingredients play an important role in body care for many people. Interest is also growing in products for the intimate area that combine a high proportion of natural ingredients with effective care. But what does natural intimate care actually mean and what should be considered when choosing suitable products?

Good intimate care does not have to be complicated or time-consuming. What matters is particularly gentle treatment of the sensitive skin in the intimate area and care that is based on individual needs.

Intimate hygiene starts with taking a look at your own body

When talking about intimate hygiene, the following distinction is important first: The vagina and the vulva are not the same thing. While the vagina is located inside the body and has its own self-cleaning mechanisms, the vulva refers to the external intimate area. This includes, among other things, the outer and inner vulval lips, the clitoris and the vaginal opening.

For daily hygiene, it is generally sufficient to gently clean the external intimate area. Aggressive cleansing products, heavily perfumed products and vaginal douching are generally not necessary for daily intimate hygiene. They can irritate sensitive skin and affect the natural environment. An intense feeling of freshness or cleanliness is therefore not necessarily an indication of what’s best for this sensitive area. When it comes to intimate care, less is often more.

The need for intimate care is influenced by various factors

How much care the intimate area needs varies from person to person. Both the skin’s individual needs and external factors, as well as a person’s particular stage of life, can play a role. Some people naturally have more sensitive skin, while others mainly notice that the needs of the intimate area change in certain situations. Everyday activities can also influence how the skin feels. Exercise and sweating can cause the skin to feel less fresh. Tight clothing or prolonged friction can put additional strain on the intimate area. After shaving, the skin can also react more sensitively and may require particularly gentle care. Hormonal changes can also affect the intimate area and lead to changes in the skin and mucous membranes.

Suitable intimate care can help meet individual needs. It is not about using as many products as possible. What matters is being aware of your own skin and adapting care to the respective situation. Gentle cleansing can be an important part of this, particularly when there is a desire for a clean and fresh feeling on the skin.

Intimate care therefore means taking your own needs seriously and giving the intimate area the attention it currently requires. What feels pleasant and appropriate in everyday life can vary greatly from person to person.

What does natural intimate care mean?

For many people, natural and vegan ingredients are also an important consideration when choosing intimate care products. It is important to note that even with natural ingredients, tolerance is individual and can vary from one skin type to another. What matters instead is the overall formulation of a product, its intended use and the individual needs of the skin. The pjur ORGANIC range includes products for different needs relating to cleansing, intimacy and care, while using a high proportion of natural and vegan ingredients.

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pjur ORGANIC Fresh: Cleansing and freshness at any time

Water alone may not always be the most suitable option for cleansing the external intimate area. After exercise, in warm weather or as part of everyday life, the desire for a fresh, clean feeling may arise. pjur ORGANIC Fresh was developed for precisely these situations and enables gentle cleansing of the external intimate area.

pjur ORGANIC Fresh is a fragrance-free cleansing foam with 99% natural, vegan ingredients. The foam can simply be applied to a tissue and used to gently clean the external intimate area. Additional cleansing or rinsing with water is not necessary.

The formulation contains a plant-based surfactant complex and plant oils for care and is designed for gentle cleansing. ORGANIC Fresh is adapted to the pH value of the intimate area and dermatologically tested. In this way, pjur ORGANIC Fresh combines cleansing and care in one simple step, offering a gentle and convenient option whenever needed.

pjur ORGANIC Touch: Moisture and natural glide

Intimate care also means paying attention to your own skin and changes in how it feels. The natural moisture of the intimate area can vary depending on the stage of life and individual factors such as high levels of stress. The feeling of moisture can also change after childbirth or during (peri)menopause.*1 A lubricant can provide additional glide in such situations and thereby contribute to a more comfortable feeling during intimate moments. For those who value formulations with natural and vegan ingredients, pjur ORGANIC Touch offers a suitable choice.

pjur ORGANIC Touch is a water-based lubricant with 98% natural, vegan ingredients. Plant-based moisturisers help support a smooth skin feeling and long-lasting moisture. pjur ORGANIC Touch provides additional glide in cases of vaginal dryness and is compatible with latex and polyisoprene condoms. In this way, it adds another dimension to the routine: enhanced comfort through additional glide during intimate moments.

pjur ORGANIC Care: Care for stressed skin

Sometimes the skin needs a little more attention after cleansing or following stress such as shaving and friction. Particularly in the sensitive intimate area, the skin can quickly feel dry or irritated.

pjur ORGANIC Care is a fragrance-free intimate cream with 97% natural, vegan ingredients. The silky formulation provides intensive, long-lasting moisture while helping to care for stressed skin. It can also help support the recovery of microdamage to the external intimate area caused by shaving or friction. With regular use, the intimate cream can improve skin elasticity, tighten the tissue and support the regeneration of stressed skin. The airless dispenser enables hygienic and targeted dosing. The cream is adapted to the natural pH value of the external intimate area and dermatologically tested.

Natural intimate care is about understanding individual needs

Good intimate care does not have to follow a fixed routine. For some, gentle daily cleansing is the main focus, while for others, caring for dry or stressed skin is more important. Needs can also change throughout the day or during intimate moments.

The pjur ORGANIC range addresses different areas of intimate care: ORGANIC Fresh for gentle cleansing, ORGANIC Touch for additional glide, and ORGANIC Care for rich moisturising care and a velvety-soft skin feel. One important principle remains: Intensive cleansing is generally not necessary for daily intimate hygiene. Instead, it is about respecting the natural function of the skin and body and using care where it is actually needed.

FAQ

What is part of good intimate care?

Good intimate care should above all be gentle and take the natural protective function of the skin into account. This includes gentle cleansing of the external intimate area and, depending on individual needs, additional moisture and care. Aggressive or heavily perfumed products are not necessary for the daily care of a healthy intimate area and can irritate sensitive skin.

How often should you clean the intimate area?

For daily cleansing of the external intimate area, gentle cleansing is generally sufficient. Particularly intensive or frequent cleansing is not necessary and can irritate the skin.

Does the vagina need special cleansing products?

No. The vagina has its own self-cleaning mechanisms and does not need to be cleaned from the inside. Intimate hygiene is primarily about the external intimate area.

What does natural intimate care mean?

In this article, natural intimate care refers to products that contain a high proportion of natural or plant-based ingredients and have been developed for use in the intimate area. “Natural” alone is not a quality feature. What matters is the overall formulation and its tolerability.

Which care is suitable for dry skin in the intimate area?

Moisturising and caring products can be useful for dry skin. Alternatively, depending on the situation, an intimate cream can care for the external skin, while a lubricant provides additional glide during intimate contact and reduces friction.

When should intimate symptoms be medically assessed?

Persistent itching, burning, pain, unusual discharge or a change in odour can have various causes. If symptoms occur for the first time, persist for a longer period or recur, the cause should be medically assessed.

*1 https://www.sgn-berlin.de/scheidentrockenheit-nach-der-schwangerschaft/

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From 1 October to 31 December 2026, we will donate 10% of the purchase price of every pjur product sold on pjur.com to the DKMS patient programme Look Good Feel Better, helping to support women throughout their cancer treatment.