A tangible brand presence directly engaging the audience creates emotional touchpoints within an exceptional setting.
Düsseldorf, Germany / Wasserbillig, Luxembourg, April 2026
The LOLALAND Neo Revue created an extraordinary experience in Düsseldorf on April 11, combining performance, aesthetics, and emotion in a unique way. As a partner, pjur was once again part of this special format, which brings together artistic expression and sensual staging in a modern revue.
With a multifaceted production of burlesque, drag, dance, and acrobatics, the show captivated the audience from the very beginning. From the
moment guests entered the venue, an atmosphere of excitement and curiosity emerged, carrying through the entire evening and actively engaging the audience in the experience.
Direct touchpoints between brand and audience
As part of the show, pjur deliberately focused on a direct engagement with the guests. Prepared envelopes were placed on all 500 seats, each containing a pjur BACK DOOR and a pjur WOMAN Lust SachetCard. This made the brand directly tangible and added a tactile touchpoint to the experience. The staging of the products via mirrored displays further enhanced the visual presence within the space and underlined their aesthetic integration into the overall look and feel of the revue. At the same time, the pjur logo was prominently featured throughout the event, ensuring strong and consistent brand visibility.
This placement made it possible to present the products in an emotionally charged environment and to sustainably strengthen the connection between the experience and the brand. In this way, pjur was not only visible but became an integral part of the overall staging.
Sensuality, expression, and modern performance LOLALAND represents a contemporary understanding of revue: sensual, expressive, and consciously multifaceted. The combination of aesthetics, body awareness, and artistic expression gives the show a particular depth and appeals to an audience seeking more than traditional entertainment.
This is precisely where the overlap with pjur emerges. Both worlds share a modern understanding of intimacy based on openness, individuality, and self-determination. The LOLALAND Neo Revue reaches an audience that is curious, engages with body awareness and sensuality in a self-determined way, and is open to new perspectives. Values that pjur also addresses with its premium intimate products.
The partnership therefore goes beyond a traditional brand presence. It creates an authentic connection between brand, format, and audience, making pjur a credible part of a cultural context that combines attitude and experience.
Following the successful event in April, the LOLALAND Neo Revue will continue later this year with performances in Düsseldorf on October 17 and 18.
About LOLALAND Neo Revue
The LOLALAND Neo Revue, initiated by Daria Penzina and LOLA LASH, combines sensual elegance with modern performance. Burlesque meets acrobatics, dance meets drag. With a touch of extravagance, a world full of fantasy, glamour, and surprising moments is created. The show thrives on interaction with the audience and offers an experience that goes far beyond traditional entertainment.
Tickets for the upcoming shows are available here.