Together with Spartacus Berlin, pjur champions diversity, visibility and queer joy.
Berlin, Germany / Wasserbillig, Luxembourg, July 2026.
Berlin Pride (Christopher Street Day Berlin) is one of Europe’s largest Pride events, bringing together hundreds of thousands of people each year to celebrate diversity, advocate for equality and stand up for the rights of the LGBTQIA+ community. This year, pjur joined the Spartacus Truck, supporting the parade with a curated product selection and prominent brand presence.
Alongside pjur, the brands f2f and Carnal+ also supported the truck, which was organised by Spartacus Berlin and took part in the parade under entry number 62.
Authentic Brand Experiences Within the Community
As part of the partnership, pjur provided a curated selection of products, including pjur BACK DOOR SachetCards as giveaways for visitors, as well as pjur BACK DOOR Relaxing, pjur ORIGINAL and pjur analyse me! Relaxing.
Through the authentic integration of these products by the participating creators, the brand was able to connect with the community in a natural and meaningful way. The collaboration brought pjur to life in an environment defined by openness, diversity, respect and a sex-positive approach to intimacy.
Promoting Diversity and Sexual Self-Determination
Pride events create spaces for visibility, connection and dialogue. At the same time, they remain important demonstrations advocating for equality, acceptance and the rights of the LGBTQIA+ community. Values such as openness, acceptance and individual freedom are deeply embedded in pjur’s brand philosophy.
“Pride events are important opportunities to stand together in support of diversity, respect and self-determination. They also remind us that visibility, equality and the rights of the LGBTQIA+ community can never be taken for granted. For us, it’s important not only to support the community through our products, but also to demonstrate our values and create authentic opportunities for connection. Our collaboration with Spartacus Berlin and the participating creators showed how brands can become part of this dialogue on equal footing and help foster greater openness,” says Jennifer Parry, Brand Director at pjur.
About Berlin Pride
Berlin Pride (Christopher Street Day Berlin) is one of Europe’s largest Pride events and sends a powerful message of equality, acceptance and LGBTQIA+ visibility every year. The event commemorates the historic struggle of queer communities for equal rights while combining political advocacy with a vibrant street festival and a celebration of the community. With thousands of participants, colourful parade trucks, organisations and partners, Berlin Pride continues to highlight the importance of diversity, solidarity and social cohesion.
Note: The tragic attack in the vicinity of Berlin Pride is a stark reminder of why it remains so important to stand together for diversity, visibility and acceptance. Our thoughts are with everyone affected.