Together with Alix Fox, pjur creates authentic encounters around sexual wellness and intimate wellbeing.
London, United Kingdom / Wasserbillig, Luxembourg, July 2026.
With “Sex For Breakfast,” multi-award-winning journalist and sex educator Alix Fox has created an event format that deliberately brings conversations about sexuality, relationships and intimate wellbeing out of the taboo zone. Every two months, she brings together experts, media professionals and personalities from modern pop culture and sexual wellness at The Sir Devonshire Square Hotel in London to openly discuss topics over coffee and croissants that are often still associated with shame. Together with other partners, pjur supported the latest edition of the event series and contributed selected products to make sexual wellness tangible beyond the event itself.
Open Conversations in a Relaxed Atmosphere
On 17 July 2026, around 60 invited guests came together for the latest edition of “Sex For Breakfast.” Following an opportunity to network and enjoy breakfast together, Alix Fox hosted a one-hour conversation with British comedian and author Grace Campbell.
The focus was on personal and socially relevant topics such as sexual autonomy, sexual violence, abortion and the challenges of navigating relationships with ADHD.
Afterwards, guests had the opportunity to ask Grace Campbell their own questions and actively participate in the discussion. At the same time, Alix Fox offered practical recommendations on intimate wellbeing and the conscious use of the products in the goodie bags.
Curated Goodie Bags Extend the Brand Experience
As a partner of the event, pjur placed high-quality personal lubricants in the goodie bags. These were complemented by lingerie from premium lingerie brand Bluebella and products from Je Joue’s new ILY range. This allowed attendees to take the topics discussed that morning home with them beyond the event.
The products provided by pjur received consistently positive feedback from the guests. Alix Fox also explicitly highlighted the quality of the products during the event.
Destigmatising Sexual Wellness Together
Formats such as “Sex For Breakfast” create spaces for encounters, exchange and education. The event series brings together people from the fields of media, health, culture and sexual wellness and demonstrates that conversations about intimacy can be natural, informative and entertaining at the same time.
The next edition of “Sex For Breakfast” will take place on 11 September 2026. Alix Fox will welcome British TV presenter and actor Ore Oduba, who will speak about his personal experience of compulsive pornography use.
About “Sex For Breakfast”
“Sex For Breakfast” is an event series initiated by British journalist, presenter and sex educator Alix Fox that takes place every two months at The Sir Devonshire Square Hotel in London. The aim of the format is to bring conversations about sexuality, relationships and intimate wellbeing out of the taboo zone and make them accessible in an open, humorous atmosphere. Alix Fox has worked as a journalist covering sexual health and sexual culture for more than 20 years. Among other roles, she was a script consultant for the Netflix series Sex Education, worked for BBC Radio 1, Channel 4 and Audible, writes as a sex columnist for The Guardian and is currently a PhD researcher at the UCL Institute for Global Health, where she researches HIV prevention and HIV care.