Interactive activities and creative festival giveaways create authentic touchpoints for the more than 55,000 visitors.
Cuxhaven, Germany / Wasserbillig, Luxembourg, July 2026.
With more than 55,000 visitors, the DEICHBRAND Festival is one of Germany’s largest music festivals. Together with ORION, pjur was part of this year’s festival and accompanied the event with various activities that combined entertainment and brand experience in an authentic way. Between live music and festival atmosphere, numerous direct touchpoints were created with a community that celebrates individuality and is united by shared experiences.
Playful Interaction Directly at the Festival Booth
As part of the cooperation, pjur and ORION focused on interactively engaging festival visitors. At the wheel of fortune, participants had the chance to win a wide variety of products, such as pjur SachetCards, in a playful way and get to know the brand in a relaxed, informal environment.
In addition, a mobile testing station invited visitors to discover the pjur Lust range in more detail and learn about the products directly on site. The program was complemented by pelvic floor classes with Birte Fulde, Head of Brand Marketing at ORION, who shared knowledge about body awareness and sexual wellness in an understandable and humorous way, opening up new perspectives for visitors. The activities implemented on site by ORION added interactive program elements to the festival experience and created a natural dialogue around the topic of sexual wellness.
Creative Giveaways with High Visibility
In addition, specially designed temporary tattoos were distributed to festival guests at the ORION booth. pjur contributed two designs, which proved extremely popular with visitors. Most of them were applied directly on site and accompanied numerous visitors throughout the entire weekend.
This created additional touchpoints with the brand that extended far beyond the booth itself and integrated pjur into the festival experience in a creative way.
Connecting Festival Culture and Brand Values
Music festivals create spaces for community, openness and personal freedom. These values are firmly rooted in pjur’s brand philosophy.
The collaboration at the DEICHBRAND Festival once again demonstrates the versatility of the long-standing partnership between ORION and pjur. Together, they create formats that reach people in places where openness and shared experiences take center stage.
“Our long-standing partnership with ORION enables us time and again to bring sexual wellness into new contexts and reach people in an authentic way. The DEICHBRAND Festival provided the perfect setting for this. Together, we were able to show that education, high-quality products and festival fun go perfectly hand in hand,” says Jennifer Parry, Brand Director at pjur.
About ORION
Since its foundation in 1981, ORION has been one of the defining companies in the European sexual wellness industry. With decades of experience, a comprehensive product range and a modern understanding of intimacy and sexual wellbeing, ORION has been supporting people for decades as a reliable point of contact for all matters relating to sexual wellness. The long-standing partnership with pjur unites both companies through their shared commitment to promoting high-quality products, education and an open approach to sexuality.
About the DEICHBRAND Festival
The DEICHBRAND Festival has taken place annually in Cuxhaven/Nordholz since 2005 and, with more than 55,000 visitors, is one of Germany’s largest music festivals. Over the course of four days, the festival brings together international top acts from rock, pop, hip-hop, electronic music, punk and many other genres across several stages. In addition to its diverse music program, DEICHBRAND stands for community, openness and a unique festival experience that brings together visitors from all over Germany and beyond every year.